Are more young adults struggling to find happiness in their lives? (Photo by Mix and Match Studio on Shutterstock)
Constantly striving to feel good could sabotage your satisfaction in life, and make you feel more miserable than ever before. Here’s what the research shows.
In A Nutshell
- The Happiness Paradox: Several studies link constantly focusing on your own happiness to feeling less happy, lonelier and more depressed, though most of this research shows associations rather than proof of cause.
- The Evidence: Small experiments in which people were nudged to prize happiness found they enjoyed a happy film less and felt lonelier, while larger surveys tie anxious monitoring of one’s mood and felt pressure to be happy to worse well-being.
- The Better Approach: Wanting a happy life appears harmless on its own; the trouble seems to come from checking and judging your feelings, so spending time on people and activities you enjoy may work better than chasing the feeling itself.
Trying hard to be happy may not be the most reliable way to get there. Over the past 15 years, psychologists have found that people who prize and closely monitor their own happiness, scoring each day the way some people score their mood in an app, tend to report lower well-being, more loneliness and more symptoms of depression.
The evidence comes from lab experiments, daily diaries and surveys spanning dozens of countries. It cuts against a message that self-help books, wellness apps and social media repeat constantly: happiness is a project, and you should always be working on it.
The research also points to a fix, and it is not to stop caring about being happy.
Can Chasing Happiness Really Make You Less Happy?
Research suggests it can, especially when life is already going well.
The best-known evidence comes from a pair of studies led by psychologist Iris Mauss, then at the University of Denver, published in Emotion in 2011. In the first, 59 Denver-area women who had recently gone through a stressful life event filled out a questionnaire on how much they valued happiness. Women who valued it most reported lower life satisfaction, lower well-being and more symptoms of depression, but only when their recent lives had been fairly low in stress. Under heavy stress, the link disappeared.
The second study tested cause and effect. Researchers had 69 college-age women read a short passage. For half, it said that happier people enjoy social, career and health benefits. The other half read the same text with “happiness” swapped for “making accurate judgments.” Everyone then watched either a sad film clip or a happy one showing a figure skater winning gold.
After the happy clip, women who had been primed to prize happiness felt less happy than the comparison group. After the sad clip, there was no difference. The happiness group also reported more disappointment, which partly explained the drop. The researchers concluded that “valuing happiness may lead people to be less happy just when happiness is within reach.”

A 2021 replication in Psychologica Belgica by Michel Hansenne pointed the same way. Among 683 adults in French-speaking Belgium, those who scored higher on the same valuing-happiness scale reported lower happiness, lower life satisfaction and more depressive symptoms.
The pressure does not have to come from inside. A 2022 survey of 7,443 people in 40 countries, published in Scientific Reports, found that people who felt society expected them to be happy and not sad reported lower life satisfaction, fewer positive emotions and more symptoms of depression, anxiety and stress. For most of these measures, the link was roughly twice as strong in countries that rank high on the World Happiness Index, such as the Netherlands and Canada. Lead author Egon Dejonckheere said the happiness people feel pushed to reach “may be unattainable.”
Why Does Focusing on Happiness Backfire?
It seems to breed disappointment, self-focus and a sense that time is running short.
Disappointment is the first piece. Imagine finally reaching a beach trip you have planned for months, then noticing on the second morning that you feel fine but not blissful. For someone keeping score, that gap can sting more than a rainy day would. The 2011 researchers made the point with their own example, a birthday party that fails to deliver joy, and contrasted it with bad news, after which no one expects to feel happy. They argue that this kind of letdown is why the effect appeared after the happy film and among women whose lives were low in stress, but not after the sad clip.
Self-focus may be the second. In a 2012 follow-up in Emotion, Mauss and colleagues tracked 206 adults through 14 nightly diaries. The more someone valued happiness, the lonelier they felt during that day’s most stressful moment, even after the team accounted for age, gender, socioeconomic status and general mood. In a small experiment with 43 female undergraduates, those who read a mock newspaper article praising happiness later reported more loneliness and had lower levels of progesterone, a hormone the researchers used as a marker of social connection. The authors wrote that their findings “suggest that wanting to be happy can make people lonely.”
Time pressure is a third possibility. Across four studies published in Psychonomic Bulletin & Review in 2018, Aekyoung Kim of Rutgers University and Sam Maglio of the University of Toronto Scarborough found that chasing happiness made people feel short on time. In one experiment, some participants wrote down 10 things that would boost their happiness, while others wrote down 10 signs that they were already happy. The first group felt that time was scarcer and reported less happiness, and that sense of time running out helped explain the gap. “What we found is that pursuing happiness caused the participants to think of time as scarce,” Maglio told U of T News.
Does Wanting to Be Happy Always Hurt?
No. The problem appears to be constantly checking and judging your happiness, not wanting it.
Researchers have pulled apart what the original questionnaire measures. A 2016 analysis in the Journal of Research in Personality, pooling six samples, found that the scale’s items fall into three statistical clusters, and only one of them was tied to lower well-being. The authors said the concept needs a clearer definition and better measurement.
A 2024 study in Emotion by researchers at New York University, the University of Toronto and UC Berkeley, including Mauss, named that troublesome part. Across five samples totaling 1,815 people in the U.S. and Canada, simply aspiring to happiness was not reliably linked to well-being either way. Being concerned about happiness, the habit of watching and grading your own mood (think of the daily mood score from the opening), was tied to lower life satisfaction and more depressive symptoms, both at the time and six months later. Part of the reason seemed to be that concerned people felt bad about their own feelings during good moments, such as being let down that a nice event did not feel nicer. The authors concluded that “concern and judgment about one’s happiness can undermine it.”
Culture matters too. In a 2015 study in the Journal of Experimental Psychology: General, Brett Ford, then at the University of California, Berkeley, and colleagues surveyed 786 mostly college students. Wanting to be happy was linked to lower well-being in the United States, had no clear link in Germany, and was linked to higher well-being in Russia and East Asia. In Russia and East Asia, people who wanted happiness tended to pursue it through relationships and helping others. In all four regions, defining happiness in social terms went along with better well-being.
How Can You Pursue Happiness Without Sabotaging It?
Spend less energy grading your mood and more on people and activities you enjoy.
The research suggests a few practical shifts. Ford’s findings point toward seeking happiness through connection with others rather than as a private project. In Kim and Maglio’s experiment, listing signs of happiness people already had left them feeling less pressed for time than listing ways to become happier, and Maglio has suggested keeping a gratitude journal as one way to do that. And in Hansenne’s Belgian sample, people who made room in their days for activities they enjoy, a habit researchers call “prioritizing positivity,” reported more happiness and fewer depressive symptoms.
Some caveats apply. Most of these studies are correlational, so they cannot rule out that unhappy people come to fixate on happiness rather than the reverse. The two Mauss experiments were small and included only women. And the effects center on an intense, worried style of focus, not on ordinary hopes for a good life.
Still, the studies keep pointing in the same direction. For anyone scoring their mood at the end of each day, the research suggests the number matters less than what fills the day: the dinner with a friend, the project that absorbs them, the walk they forgot to score. As Ford’s team put it, “happiness is perhaps best achieved not by intensely pursuing it.”
Is Your Pursuit of Happiness Working Against You?
The research above draws a line between wanting a happy life, which appears harmless, and a watchful, scorekeeping kind of focus that is linked to feeling worse. These questions can help you notice which side you lean toward. They are not a test, and there is no score.
Questions to ask yourself
- When something good happens, am I enjoying it or grading it? If a concert you waited months for or a free Saturday leaves you wondering whether you should feel better than you do, that is the kind of self-judgment the 2024 Emotion study linked to lower well-being.
- Do I feel most let down when life is actually going well? In the 2011 studies, valuing happiness was tied to lower well-being only when recent life stress was low, and it dampened people’s reaction to a happy film but not a sad one. A vague disappointment on good days may be worth paying attention to.
- Is my happiness plan a solo project? Valuing happiness was linked to more loneliness, while people who thought of happiness in terms of relationships and helping others reported better well-being in every region studied. If your plan is mostly self-improvement routines and little time with other people, it may be time to rebalance.
- Does looking for happiness leave me feeling short on time? Kim and Maglio found that chasing happiness made time feel scarce. In one of their experiments, simply listing things that would make people happier left them feeling more pressed for time than listing signs they were already happy.
- Do I feel like I’m not allowed to have a bad day? In the 40-country survey, people who felt pressure to be happy and not sad reported more symptoms of depression, anxiety and stress.
Signs to watch for
These are everyday versions of the patterns above, not medical symptoms.
- Good news or a good day leaves you flat, and then you feel disappointed in yourself for feeling flat.
- You often compare your mood with how you think you should feel, or with how happy everyone else seems.
- You skip time with friends or family to work on being happier on your own.
- Even your free time feels rushed.
- A sad or ordinary day feels like a personal failure.
What may help instead
- Put the effort into people: a shared meal, a phone call, a favor for someone.
- Build things you enjoy into your week, then let yourself do them without rating how they made you feel.
- Notice what is already going well. Maglio has suggested keeping a gratitude journal.
- Let a low day be a low day. The 40-country survey linked feeling pressure not to be sad with worse well-being, and the 2024 study linked judging your own feelings with the same.
Important: This is not a diagnosis
These questions are drawn from themes in the studies described in this article. They are not a validated screening tool and cannot diagnose depression or any other condition. Feeling flat or let down now and then is a normal part of life. If low mood, loss of interest in things you used to enjoy, trouble sleeping or feelings of hopelessness last for a while or get in the way of daily life, talk with a doctor or a licensed mental health professional.
Where to get help (U.S.)
- In crisis or thinking about suicide: Call or text 988, or chat at 988lifeline.org, to reach the 988 Suicide & Crisis Lifeline. It is free and available 24 hours a day.
- Finding treatment: SAMHSA’s National Helpline, 1-800-662-4357, is free, confidential and open 24/7. It offers referrals to local services and support groups, not counseling.
- Immediate danger: Call 911.
- Outside the U.S.: Contact your local emergency number or your country’s crisis line.
Paper Notes
Limitations
The 2011 Mauss study used small samples of women only: 59 Denver-area women in the correlational first study and 69 college-age women in the experiment. The first study was correlational, so reverse causation remains possible, and the authors noted that the mediation result for disappointment only suggests a mechanism. The 2012 loneliness paper’s diary study (206 adults, mostly white) was correlational, and its experiment included only 43 female undergraduates; the authors called the diary results suggestive but not definitive. Hansenne’s 2021 replication used an online convenience sample in French-speaking Belgium that was mostly female and largely students, and its cross-sectional design cannot rule out reverse causation. The 2022 Scientific Reports survey was cross-sectional, and its authors state that it cannot support causal conclusions. Details of the four Kim and Maglio studies (one correlational, three experimental), including sample sizes for some, were confirmed only through a university news release and a Psychonomic Society summary, not the full paper. The gratitude-journal tip in the article comes from Maglio’s interview with U of T News, not from a tested condition in the studies. The 2016 factor analysis was reviewed through its abstract only; its authors found the Valuing Happiness Scale is not a single construct and called for a clearer definition and better measurement of the concept. The 2024 Zerwas study was correlational, used only U.S. and Canadian adults, followed people for six months, examined positive events only, and had one preregistered sample out of five. Ford’s 2015 cross-cultural study was correlational, relied mostly on college students, included only two collectivistic regions, and its modified valuing-happiness scale had modest reliability in some samples.
Funding and Disclosures
Mauss et al. (2011) was supported by National Institute on Aging grant 1R21AG031967 to Iris Mauss. Ford et al. (2015) reported support from the Greater Good Science Center and an Affective Science Training Fellowship (5T32MH020006) for Brett Ford. Zerwas et al. (2024) was supported by National Science Foundation grant BCS-1941868 to Mauss, and the authors declared no conflicts of interest. Dejonckheere et al. (2022) listed funding from the Fund for Scientific Research in Flanders (1210621N), the KU Leuven Research Fund (C14/19/054) and ANID/FONDAP (15130009), per its university repository record. Funding for Mauss et al. (2012) was not found in the article text reviewed. Funding for Hansenne (2021) was not stated on the article page reviewed. Funding for Kim and Maglio (2018) and Luhmann et al. (2016) was not checked, as the full papers were not accessed.
Publication Details
Mauss, I. B., Tamir, M., Anderson, C. L., & Savino, N. S. (2011). “Can seeking happiness make people unhappy? Paradoxical effects of valuing happiness.” Emotion, 11(4), 807–815. doi:10.1037/a0022010. University of Denver; Boston College and Hebrew University; University of California, Berkeley.
Mauss, I. B., Savino, N. S., Anderson, C. L., Weisbuch, M., Tamir, M., & Laudenslager, M. L. (2012). “The pursuit of happiness can be lonely.” Emotion, 12(5), 908–912. Published online September 12, 2011. doi:10.1037/a0025299. Corresponding author at the University of Denver.
Hansenne, M. (2021). “Valuing happiness is not a good way of pursuing happiness, but prioritizing positivity is: A replication study.” Psychologica Belgica, 61(1), 306–314. doi:10.5334/pb.1036.
Dejonckheere, E., Rhee, J. J., Baguma, P. K., et al., & Bastian, B. (2022). “Perceiving societal pressure to be happy is linked to poor well-being, especially in happy nations.” Scientific Reports, 12, article 1514. Published February 17, 2022. doi:10.1038/s41598-021-04262-z. First author at Tilburg University and KU Leuven; senior author at the University of Melbourne.
Kim, A., & Maglio, S. J. (2018). “Vanishing time in the pursuit of happiness.” Psychonomic Bulletin & Review, 25(4), 1337–1342. doi:10.3758/s13423-018-1436-7. Rutgers University; University of Toronto Scarborough.
Luhmann, M., Necka, E. A., Schönbrodt, F. D., & Hawkley, L. C. (2016). “Is valuing happiness associated with lower well-being? A factor-level analysis using the Valuing Happiness Scale.” Journal of Research in Personality. doi:10.1016/j.jrp.2015.11.003.
Zerwas, F. K., Ford, B. Q., John, O. P., & Mauss, I. B. (2024). “Unpacking the pursuit of happiness: Being concerned about happiness but not aspiring to happiness is linked with negative meta-emotions and worse well-being.” Emotion. Accepted March 6, 2024. doi:10.1037/emo0001381. New York University; University of Toronto; University of California, Berkeley.
Ford, B. Q., Dmitrieva, J. O., Heller, D., Chentsova-Dutton, Y., Grossmann, I., Tamir, M., Uchida, Y., Koopmann-Holm, B., Floerke, V. A., Uhrig, M., Bokhan, T., & Mauss, I. B. (2015). “Culture shapes whether the pursuit of happiness predicts higher or lower well-being.” Journal of Experimental Psychology: General, 144(6), 1053–1062. doi:10.1037/xge0000108.







