Using AI on smartphone

(© YarikL - stock.adobe.com)

‘Far Too Dominant’: Survey Reveals Why Gen Z’s Favorite Online Tool Is Making Them Increasingly Uneasy

In a Nutshell

  • Adults 25 to 34 use AI daily more than any group (43 percent, versus 32 percent overall), and 18-to-24-year-olds are the most likely to search with AI first (47 percent).
  • Heavy use has not erased doubt: 34 percent of 18-to-24-year-olds say AI is already “far too dominant,” and 67 percent worry about its energy use.
  • Adults over 65 remain the most hesitant, with 40 percent saying they never use AI and 44 percent unsure when or how to use it.
  • Older adults push hardest for oversight, with 40 percent calling for strong regulation and 56 percent naming privacy as a top concern about browser AI.

Ask which Americans have taken to artificial intelligence the hardest, and the answer is the young. Ask which are most convinced it has already muscled too far into everyday life, and, oddly, the answer points to the same crowd. A new consumer survey of 1,448 adults caught that split personality in the group that grew up with a screen in hand.

According to the 2026 “AI Usage in America” report by Shift.com, younger adults have folded AI into their daily routines faster than anyone else, even as many of them wave a caution flag at it. Adults between 18 and 34 lean on AI more than any other age group, yet a sizable share of the very youngest users think it is crowding into everyday life more than it should.

Consider the 18-to-24 crowd. Nearly half of them, 47 percent, reach for an AI tool first when they want to look something up online, well ahead of the 58 percent of all respondents who still start with a traditional search engine. And 34 percent of that same young group say AI’s role in their digital life is already “far too dominant,” compared with just 19 percent of respondents overall. Being the heaviest users and being the biggest fans, it turns out, do not go hand in hand.

That mix of enthusiasm and wariness runs through the whole survey. Younger adults are building AI into how they search, browse, and get answers, while older adults hold onto habits they trust and ask for more rules. Age appears to be one of the strongest factors shaping how people feel about a technology that has spread into browsers, phones, and search bars over the past couple of years.

AI Usage in America Infographic
(Infographic by StudyFinds)

Young Adults and AI: Heavy Use, Real Hesitation

Daily use peaks in early adulthood. Among people 25 to 34, the survey shows that 43 percent report using AI every day, the highest of any group, against 32 percent overall. Close behind are 35-to-44-year-olds at 40 percent.

Roughly six in ten of the 25-to-34 cohort (62 percent) say AI is improving their day-to-day digital experience either slightly or a lot, split evenly at 31 percent each.

Comfort does not cancel out concern. Among 18-to-24-year-olds, two in three respondents said they are somewhat or very concerned about the amount of energy AI consumes, split between 40 percent somewhat concerned and 27 percent very concerned.

Worries about the technology acting on its own also rank high for this group: 45 percent named AI taking actions without approval as a top concern about AI features built into browsers, ahead of privacy and data security at 40 percent.

Trust follows a curious pattern too. People 25 to 34 are the most likely to say they trust AI “a great deal,” at 24 percent versus 16 percent overall, with another 36 percent trusting it “a fair amount.” Yet 55 percent of that same group believe AI answer engines frequently or occasionally steer people’s opinions rather than handing over neutral information. Trusting a tool and suspecting it of nudging its users are, apparently, not mutually exclusive.

Search behavior may be where the age gap shows up most clearly. Younger users treat AI as a starting line. Older users treat search engines as home base. Fewer than half of 18-to-24-year-olds — 42 percent to be exact — say they mainly use traditional search engines. Conversely, 83 percent of people over 65 prefer Googling, followed by 72 percent of the 55-to-64 group.

Those patterns look set to widen. Among 35-to-44 and 45-to-54-year-olds, 46 percent expect to use AI tools more over the coming year, above the 41 percent overall who said the same. Older adults are moving the other way. Nearly half of seniors who were surveyed (48 percent) expect to lean on traditional search engines more in the next year, compared with 36 percent overall. Still, only 27 percent expect to use AI more.

Middle-aged consumers, not the youngest ones, appear most willing to keep adding AI to their routines.

Where people want their AI also varies. Among 25-to-34-year-olds, 38 percent prefer to reach AI tools inside apps they already use, above the 29 percent overall, while an equal 38 percent of 18-to-24-year-olds prefer AI built into the browser. Browser features themselves are catching on fastest with the youngest working adults: 46 percent of 25-to-34-year-olds actively use AI features in their browsers, against 31 percent overall. Even so, 30 percent of 18-to-24-year-olds said they have tried in-browser AI features but do not use them regularly, a sign that trying is not the same as sticking.

Older man sending a text message on his smartphone
Older adults are still more likely to head to Google for their searches. (© Prostock-studio – stock.adobe.com)

Older Adults and AI: Caution, Privacy, and a Call for Rules

At the other end of the age range, AI has barely landed. Four in ten people over 65 say they never use it, double the 20 percent figure for all respondents. When asked what holds them back, 44 percent of seniors pointed to not being sure when or how to use it. Another 30 percent of that cohort say AI has made no noticeable difference to their digital experience at all.

Their hesitation comes wrapped in specific worries. Among seniors surveyed, 56 percent named privacy and data security as a top concern about browser-based AI, against 48 percent overall. And 50 percent flagged AI taking actions without approval. Accuracy nags at older users as well, with 40 percent of both the 55-to-64 and over-65 groups citing the reliability of AI outputs.

Concern about answer engines feeding on personal data or private conversations runs highest here too, with 27 percent of the over-65 group describing themselves as extremely concerned.

That caution turns into a demand for oversight. People over 65 are the most likely to say strong regulation is needed, at 40 percent versus 35 percent overall. Support for at least some regulation stretches across every age group, led by 47 percent of both 18-to-24 and 35-to-44-year-olds.

Appetite for guardrails is clearly not a quirk of one generation.

AI Usage in America Infographic
(Infographic by StudyFinds)

Some common ground does exist. Research assistance topped the list of wanted AI features in every age bracket, reaching 61 percent among 35-to-44-year-olds and still hitting 51 percent among people over 65. Flexibility matters widely as well: two-thirds of all respondents called customization very or somewhat important, with 45-to-54 and 55-to-64-year-olds the most insistent that it is very important.

Put the age groups side by side and a clear picture forms. Younger adults are the early adopters and the early skeptics at once, pulling AI into their searches and browsers while questioning how much room it should take up. Older adults are sitting further back, asking for privacy, accuracy, and rules before they climb aboard. Neither group is simply for or against the technology. Both, in their own way, are asking the same thing: keep it useful, and keep it in check.

Survey Notes

Methodology

Findings come from “AI Usage in America: A Generational Divide,” a survey conducted by Shift.com and provided to StudyFinds. Responses were collected from 1,448 U.S. adults in February 2026. Results are reported as percentages within six age cohorts, 18-to-24, 25-to-34, 35-to-44, 45-to-54, 55-to-64, and over-65, and against an overall national benchmark.

How the Data Was Weighted

To keep the sample in line with the broader U.S. adult population, responses were weighted to be nationally representative across five characteristics: annual income, ethnicity, age, gender, and region. Weighting adjusts for over- or under-representation of certain groups among respondents so the reported percentages track the population rather than the raw pool of people who answered. Because the figures reflect a weighted, self-reported snapshot at one moment, they capture stated attitudes and habits rather than observed behavior, and they cannot show cause and effect.

What the Survey Measured

Questions spanned how often people use AI, how they search for information online, whether AI is helping or crowding into daily digital life, use of AI features inside web browsers, where people prefer to access AI, the features they want most, and their views on trust, privacy, energy use, and regulation. A published margin of error was not included in the source materials, so exact precision around each percentage cannot be stated here.

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