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OAKLAND, Calif. — Need to inject some positivity into your home? A little spring cleaning might just do the trick, a new study finds.

Clorox, the household name in the cleaning industry, recently released findings from a multifaceted study it conducted in which the findings suggest that keeping a neat living space promotes empathy.

The study’s first component consisted of an online survey of 2,000 American adults which found that those who enjoyed the act of cleaning were 25% happier that those who did not.

Person cleaning house
People who keep a clean home are not only happier, but more relaxed and focused than those who are messy, a new survey finds. What’s more: children in cleaner home study more and show greater empathy.

Furthermore, those who frequently spruced up the house didn’t seem to experience diminishing returns: for each extra hour of cleaning a week, the average respondent’s happiness increased by 53%.

Regular cleaning was also associated with other positive health outcomes, including improved relaxation (indicated by 80% of respondents), heightened focus (77%), better sleep (72%), and increased productivity (72%), the researchers found.

Respondents who also happened to be parents were asked additional questions about how they believed their kids benefited from cleaning their room.

Nearly 60% of parents said their kids studied better when their room was clean, and about half (49%) indicated that their child’s behavior saw marked improvement.

On a related note, teaching cleaning habits from a young age conferred great benefits: children who were assigned cleaning as a chore were 64% more likely to exhibit empathy, and 60% more willing to help others in their community as an adult.

“There’s nothing more important to me as a dad than making sure my kids grow up to be kind and resilient adults and I think that’s something that connects all parents,” comments actor Sterling K. Brown, a celebrity spokesman for Clorox, in a press release.

The study’s second component had 20 participants take part in an experiment that was intended to help validate the survey’s prior results.

Participants, who were filmed and equipped with biometric sensors, were asked to enter two rooms that were nearly identical. The catch? One room was filthy and the other spotless.

Using the tools at their disposal, the researchers found that participants saw a 45% and 44% increase in “liking” and “attraction” (correlated with improved happiness); a 20% improvement in critical thinking ability (correlated with increased productivity); and 127% decrease in disgust (correlated with stress) upon entering the clean room.

For all of you slobs out there, there’s now actual proof that keeping your house a mess has real consequences.

Clorox’s survey was conducted online in late September of last year. The study’s experimental component was conducted in early November, and a statistical modeling technique was used to analyze its results.

About Daniel Steingold

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58 Comments

  1. chrish says:

    That SHOULD make my mother the happiest most relaxed person in the world…..it SHOULD…….but it doesn’t.

  2. JX says:

    It’s so obvious why slobs and dirty people are less happy and successful. Bad habits show lack of self-respect, bad breeding, bad etiquette, lack of respect for others, reflect low self-esteem, and negatively infect every aspect of life.

  3. Linda Vee Sado says:

    You could dust 24/7 in Phoenix and hours later it already looks the same. I dread housecleaning because it’s like a bottomless pit of hell and never really done. What would make me happy is to be able to afford a maid

    1. happygranny says:

      I have a house keeper and she isn’t very good but she doesn’t steal and doesn’t break anything, good at cleaning bathrooms but nothing else but she is a keeper. When she leaves I am the happiest!

    2. AnneP says:

      If you think Phoenix is a dust bin, try Tucson.

  4. veritasycandor says:

    The unfortunate thing about this study is that the results are likely accurate but will not be accepted due to the inherent conflict of interest.

  5. jessix says:

    Another bogus study funded by a company that sells cleaning supplies.
    I too can take 20 subjects and create a study to give anyone the results they want. What ever happened to honesty?

  6. nunyadang says:

    This poll was paid for by clorox. It is useless. I heard that Burger King ran a poll that said people that eat are happier

    1. YouDude60 says:

      See? An unhappy, DIRTY person! The folks at Clorox are geniuses! 😉

    2. Constellation says:

      I’ve never been a person who’s starving happy.

      1. nunyadang says:

        I’d get a grant and sell your research top burger king. Look how well it worked for clorox

  7. The Fig1stfruit says:

    To BE (not to ‘do’) is to CAUSE. To BE happy is to HAVE happiness, hence if one ‘pursues’ happiness, one never finds it…

    1. kingRidiculous says:

      scientology?

      1. The Fig1stfruit says:

        Fact.

        Every individual is born for a certain role in God’s plot- not just temporarily ‘cast’ like in a mere human 2-hour movie.

        (Just search the bible for “be ye/thou perfect”, for instance- and you erase yet another doubt…)

  8. thehotfinger says:

    I feel I have to point out that, as with most studies like this, they imply a causal relationship where none likely exists. Cleaning does not make people “happier”, rather people who keep clean homes generally tend to exhibit these other positive traits.

    1. YouDude60 says:

      Just like carbon & global Warming.

  9. Nervous says:

    I confirm the findings. When my 89 year old mom goes around cleaning up after me as she’s done all her life, I feel so much nicer!

    1. SUSTAINABILLY says:

      89 ????? Give that woman a break. Move out and get a job….Oh, and clean your own sht…geez

    2. johngardner says:

      Don’t listen to SUSTAINABILITY. You know your Mom loves it and I admire your ability to step back and indulge her passion!

    3. countryman says:

      You show ashamed of your lazy ass.When she is gone you will eat your words!

  10. Ellis says:

    Buying a good vacuum cleaner designed to do the task would be a start to making it all a lot easier. A vacuum cleaner is a tool like a chop saw or a mixer. And people spend money on things they like to do such as vacations and cell phones. And pay as little as possible on things they dont like to do like cleaning which makes the work even harder. You dont see a carpenter with a crap chopsaw expecting good results. But a $100 vacuum is a good idea? No wonder people hate to clean.

  11. patriot2947 says:

    More tax money wasted

  12. Patick says:

    Women, take notice and be happy. :/

    1. Constellation says:

      When it comes to hygiene and behavior, women tend to be a lot nastier than men. Ask a female friend or relative about what they see in public restrooms.

      My wife said she has seen plenty of pads with blood on the floor.

  13. Constellation says:

    Cleaning up is common sense.

    Germophobes, on the other hand, are unbearable as&shysholes. No need to conduct studies for that. You just have to meet one.

  14. cozyinnewengland says:

    I love to have an orderly home. When I finish organizing and cleaning I treat myself to a bouquet of flowers and a relaxing drink on the sofa. Heavenly.

  15. Ivan Stang says:

    Well…….. It is spring cleaning time and I am well over due and I got 40% more foot space back in my room and it means nothing to me since the dog now lays in the free spot. #Grrrrr

  16. Will B Dunn says:

    I don’t mind cleaning and do so weekly. I don’t know that I feel happier or better as a result but I do think it gives me the illusion or false sense that everything is in order in the universe for a brief time. Which probably does have a positive effect on my overall mood. But this article overstates the benefits beyond the obvious of just having a clean house.

  17. Rick Miller says:

    You have to be brain dead to like cleaning. No wonder they are in a state of ignorant bliss.

    1. jakeveeee says:

      That’s absurd! I think maybe rather subjective as well. Some of my most focused thinking occurs while doing mindless routine pickup and cleaning around the house.

    2. SUSTAINABILLY says:

      It’s Zen like catharsis . you should try it …Pig Pen

  18. Johnny Tremain says:

    “People who don’t get upset cleaning, tend to not get upset as much as people who get upset cleaning.”

  19. E Shane Morley says:

    Uhhhh….no. I’d be MUCH happier if everyone in this house would pick up after themselves, my wife included. I only sleep better because I am exhausted!

    1. PackNY says:

      Your wife may be calling her attorney after that quip! That’s called ‘cleaning house!’