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COVENTRY, England — Macho men, particularly ones in suits, still reign supreme on the totem pole of sexual attraction, a new study finds.

Researchers at Coventry and Aberystwyth universities in the United Kingdom looked at three years of data from TubeCrush, a British hot-or-not-type site where users upload photos of male London Underground passengers, to evaluate the male archetypes straight women and gay men found most attractive.

Man in swimming pool
A new study finds that physically fit men who appear to be well-to-do are most attractive to straight women and gay men in culturally diverse London.

One striking initial observation by the researchers was that most men uploaded were white, despite London being a fairly diverse city. Popular images also often made sure to focus on a man’s biceps, pectorals, and chest, particularly if he was muscular in those areas.

Many accompanying comments also emphasized a man’s physique and supposed sexual prowess, the researchers note.

Another frequent theme in popular images was displays of wealth, whether it was through jewelry, fancy attire, or expensive technology.

Meanwhile, men who demonstrated less dominant or aggressive behavior, such as fathers, or males who seemed more sensitive or awkward, fared worse on TubeCrush.

The researchers believe that their findings uncover a reversal in traditional gender roles, in which women have begun to objectify unsuspecting men, instead of vice versa. The findings “suggest that white, male privilege is still an attractive quality in men for many straight women and gay men,” according to a university news release.

“From smart-suited City workers to toned gym-goers flashing their flesh, the men featured in the photographs on TubeCrush show that as a culture we still celebrate masculinity in the form of money and muscle,” says lead researcher Adrienne Evans. “They are marking the middle-class, wealthy, mobile and sexually powerful male body, not as a political one as feminists intend it to be, but one that should be actively desired.”

Although some positive attention can certainly help a guy’s self-esteem, Evans argues that women are still looking in the wrong direction.

“It’s a problem because although it appears as though we have moved forward, our desires are still mostly about money and strength,” she concludes.

The researchers’ findings were published in the journal Feminist Media Studies.

About Daniel Steingold

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93 Comments

  1. bieler says:

    I’m going to charge $1 for every “NO DUH” in the comments and make a brazillian dollars

  2. Jen Magnus says:

    Feminism denies reality

  3. sheri says:

    Yes, Macho Men-REAL women not only want security, we DO LOVE to share underwear, we love building a REAL meaningful life, and like Sheena Eastan stated so well, we want him to find us ‘waiting for him” at the end of the day, to a life that is worthwhile. Work hard for us, and we will work hard for you- Simple. I am a traditional woman, fit, tall, and attractive-With a WORLD of good to offer a man of value, that has worked hard to HARD in that Jungle to succeed, and CRAVE my world-

    1. OgieOgelthorpe says:

      I’m still not going to share my underwear with you. There are limits.

  4. Yeah, Obama's a Muslim says:

    Women find money and muscle attractive in men… This took a study?

    DUH!

    All the political correctness in the world will never transform the basic human psyche.

  5. OgieOgelthorpe says:

    Why else would liberals be desperate to define masculinity as toxic?

    Science has already proven masculine tend to be conservative.

  6. jcd0101 says:

    Money means security and provision and muscles equal strength. So to a woman this means the .an and care for her a d their children. Gee duhh

    1. OgieOgelthorpe says:

      Yup…our “software” may have evolved over the millenia, but our “hardwiring” remains the same.

  7. DrJ3ckyll says:

    The feminists state the findings are a problem. Maybe it is their opinion and thought process that is the problem. It leads to confusion on how men and women should really act and expected behavior between the sexes.

  8. Jordan says:

    The libs try to use nurture to change nature. It will never work.

  9. Jordan says:

    This seriously goes back to caveman times. Some things will never change. You don’t need to fund a big study to learn this.

  10. Racher says:

    And you needed a study to get this? How stupid are these people?

  11. Marbran says:

    “It’s a problem because although it
    appears as though we have moved forward, our desires are still mostly
    about money and strength,” Adrienne Evans concludes.

    It’s a problem to her because it doesn’t fit her feminist worldview. The appearance of moving forward is Adrienne and her ilk lying to themselves about biology. Strength and ability to protect and provide are traits sought because of hard-wiring in the female brain. No amount of pink vagina hats or “I am sexy, too!” placards is going to change that.

    Men, if you want to attract women, get fit and get powerful, work hard, earn lots, and be somewhat of a dick, and the women will flock to you. Those women who hate on you will be the same ones that will henpeck you at home if you choose them as your mate. Life’s too short; don’t over think it.

    1. rross27 says:

      In the beginning, God created earth and rested.
      Then God created man and rested.
      Then God created woman
      Since then, neither God nor man has rested…

      A man without a woman is like a neck without a pain. One primary goal of feminism in the minds of it’s brainwashed followers is for unattractive women, or women who falsely perceive themselves to be unattractive, to legislate, or apply through social norms, for themselves what attractive women are able to get from men without much effort. And to judge from the covers of countless women’s magazines, the two topics most interesting to women are: (1) Why men are all disgusting pigs and (2) How to attract men. Let’s face it, these days a “successful man” is one who makes more money than his wife can spend. (Walking ATM Card). And a successful woman is one who can find such a man. Thankfully women have only two weapons – cosmetics and tears. But at least there is a single issue on which men and women can still agree: “They both distrust women.”

      What is the only thing worse than a male chauvinistic pig? A woman that won’t do what she’s told!

  12. Scot168 says:

    The bulge in men’s pants they look for is the size of their wallet.

  13. Justin Vest says:

    “Why doesn’t our propaganda change human nature”

  14. Dindoo Nuffin says:

    In other news, it was discovered that water is wet, the sun is hot and liberalism is a mental disorder.
    I am available for doing studies, my going rate is the equivalent of the GDP of Sweden.
    Call me, we’ll do lunch.

  15. Charles Stanford says:

    So what did they expect, that women would find fat, poor guys the most desirable?

  16. Sammie Jo says:

    Macho men are ALWAYS attractive to REAL women.

  17. Justin Vest says:

    The researchers believe that their findings uncover a reversal in traditional gender roles, in which women have begun to objectify unsuspecting men, instead of vice versa.

    The way they’re able to delude themselves this way is just incredible.

  18. James Ridge says:

    I guess not even Axe Body Spray can wipe away a million years of evolution.

  19. cowboybob says:

    These women need more diversity and multiculturalism training.

  20. John Wayne says:

    Stupid fluff article written most likely by a Bot. Patrice O’Niel said it best. Men and woman should not work together. I’m a bear and for you to wave a Salmon in my face isn’t fair. It’s a honey covered Salmon. Don’t try and change my nature. It’s the reason why we are in this mess.