Female Student Raising Hand To Ask Question In Classroom

(© Monkey Business - stock.adobe.com)

In A Nutshell

  • Popular students, not close friends, are the primary drivers of social media fixation and body image worries in middle schoolers.
  • Best friends have the stronger influence over emotional health, anxiety, and problem behaviors like rule-breaking.
  • Among older teens in 7th and 8th grade, best friends also shape academic performance.
  • The study is the first to measure both types of peer influence simultaneously, showing they operate in entirely separate domains.

Published research finally provides data to back up what generations of middle schoolers already know. The most popular kids in the room are still setting the rules. Nowadays they’re just doing it through everyone’s phone.

There has always been that one classmate (or group) at the top of the school social ladder, the one who decided what was cool, who was attractive, and who was worth knowing. Everyone below watched and adjusted accordingly. This wasn’t a flaw in the system. It was the system. And for most of modern academic history, it was confined to hallways and cafeterias.

Social media changed that. The same hierarchies that have always governed adolescent life now run around the clock, across platforms, with no off switch. A new study published in Development and Psychopathology reports popular students are a key force shaping younger adolescents’ social media fixation and, as they get older, mounting anxiety about their own bodies. Put another way, the pecking order didn’t change. Its reach did.

The Study That Finally Separated Two Types of Peer Pressure

Researchers at Florida Atlantic University, the University of Groningen, and Mykolas Romeris University tracked 543 middle school students in Lithuania, ages 10 to 14, over a single school year. Lithuania was chosen in part because prior research found its students closely mirror American and Western European peers in social norms, values, and adjustment outcomes, making the findings broadly relevant. Students were surveyed in the fall and again roughly three months later. They reported on emotional struggles, social media habits, and concerns about their weight. Classmates nominated one another for academic performance and popularity, and each student’s top-ranked best friend was identified.

Unlike prior studies that examined one source of peer influence at a time, this study tested both best friend influence and popularity-driven classroom norms together, in the same longitudinal model. That allowed researchers to show what each source of influence actually does on its own, rather than treating all peer pressure as one undifferentiated force. Over just a few months, students’ behavior shifted in the direction set by either their best friend or their most popular classmates, and the two forces operated in entirely different domains. The results drew a sharp line between two categories of behavior, shaped by two very different social dynamics.

Sad or jealous girl holding phone while friends talk behind her back
Close friends appear to impact adolescents in very different ways than the popular crowd at school. (© Photographee.eu – stock.adobe.com)

When it came to social media use, the influence of popular classmates stood out clearly. Students whose high-status peers were heavy social media users became heavier users themselves over the following months. Best friends had no measurable effect on social media habits at all. The pull came entirely from the top of the social hierarchy.

Body image followed the same pattern, but with an age twist. Among 7th and 8th graders, elevated weight concerns among popular classmates predicted rising weight concerns in their peers. Among 5th and 6th graders, that effect hadn’t kicked in yet, which aligns with prior research showing body concerns tend to intensify during early adolescence as social comparisons become more loaded.

Perhaps the most sobering detail involves the youngest students. The popularity-driven pressure to engage with social platforms showed up across all age groups, including among 10 and 11-year-olds. The hierarchy doesn’t wait for a child to be old enough.

None of this is hard to explain. The study’s authors, drawing on existing research, describe social media as a status management tool. Popular students model what engagement looks like, which posts earn approval, and what bodies and faces are considered aspirational. Everyone else watches and adjusts. Some students appear to curate their profiles specifically to signal conformity to whatever the high-status crowd has already normalized. The apps are new. The dynamic is ancient.

How a Best Friend Shapes Emotional Health

While popular peers dominate the visible, public-facing parts of adolescent life, best friends operate in a far more private space, and their influence lands differently.

Best friends, not popular peers, were the primary drivers of emotional problems, difficulty understanding one’s own feelings, and problem behaviors like rule-breaking and minor delinquency. If a child’s closest friend struggles with anxiety, that child is measurably more likely to move in the same direction over the following months. Among older students in 7th and 8th grade, academic performance followed a similar pattern, with friends pulling each other’s achievement levels closer together over time.

The engine here is intimacy. Close friends share private fears, rehearse each other’s worries, and reinforce each other’s outlook in ways that popular peers simply don’t. Researchers point to a process called co-rumination, where friends repeatedly talk through each other’s problems and anxieties, as a key pathway for spreading emotional distress without either person realizing it. Problem behaviors travel the same route. Friends who bond over rule-breaking tend to validate each other’s conduct, especially when they already feel pushed out by the broader peer group.

friends, peers
Best friends primarily shape a child’s internal emotional state and academic behavior, popular peers set the standard for public image and social media engagement. (Credit: Alex Dolce, Florida Atlantic University)

What Parents and Schools Can Actually Do

The distinction between these two types of influence isn’t just academically interesting. It has direct consequences for how adults try to help struggling kids, and where those efforts tend to fall short.

If a child is growing more anxious, emotionally shut down, or behaviorally disruptive, the closer look should be at their best friendship, not the social atmosphere of the whole classroom. Broad efforts to shift group culture may miss the actual source of the problem.

Research has long shown that physical proximity predicts friendship formation. That suggests classroom structure may quietly shape which peer influences take hold, something worth keeping in mind when seating assignments are made. Pairing a vulnerable student with a more stable peer is a low-cost, low-friction option that rarely gets discussed.

For parents, the instinct to break up a troubled friendship usually backfires. Children whose parents disapprove of their friends don’t tend to find better ones. Staying warm and connected at home appears to buffer against the emotional contagion that can flow through close friendships, a more durable form of protection than cutting ties.

On the popularity side, prior peer-led norm interventions in school settings have found that recruiting high-status students to model different behaviors can shift group attitudes on issues like bullying and aggression. Whether the same approach could work for social media habits and appearance standards is an open question, but the logic is sound. Appearance norms flow downward from the top of the social hierarchy, and changing them may require starting there.

The study has limits. The sample was drawn from a small, homogeneous community, and while the data aligns well with American and Western European findings, generalizability to large, diverse urban schools remains unconfirmed. One school year is also a short window, and some smaller effects may have been too subtle to detect.

Still, popular peers have always governed the public stage of adolescent life, setting standards for appearance and social performance that everyone below felt pressure to meet. Social media didn’t invent that dynamic. It just made sure there’s no longer any place to escape it.


Disclaimer: This article is intended for general informational purposes only and does not constitute medical, psychological, or clinical advice. If you have concerns about your child’s mental health, emotional wellbeing, or behavior, please consult a qualified healthcare or mental health professional.


Paper Notes

Study Limitations

Participants were drawn from three public middle schools in a small, ethnically homogeneous community in Lithuania. While multiple prior studies using this data set found no meaningful differences between Lithuanian and American students on key measures, generalizability to large, diverse, or urban populations has not been confirmed. The study followed students over a single academic year, leaving longer-term effects unmeasured. Statistical power was sufficient to detect medium and large effects but limited for small ones, meaning some modest influences may have gone undetected. The analyses could not fully account for unmeasured variation across individual classrooms. The researchers also note that status-based classroom norms and direct popular peer influence are related but distinct constructs, and the relationship between them warrants further study.

Funding and Disclosures

Data collection was supported by the European Social Fund (project No. 09.3.3-LMT-K-712-17-0009) under a grant agreement with the Research Council of Lithuania. Manuscript preparation was supported by a State Budget project funding Centers of Excellence at Mykolas Romeris University, under the Centers of Excellence Initiative of the Lithuanian Ministry of Education, Science and Sports. The authors declare no competing interests. The study was not pre-registered. No AI was used in the preparation of the original article.

Publication Details

Authors: Mary Page Leggett-James (Florida Atlantic University), René Veenstra (University of Groningen), Goda Kaniušonytė (Mykolas Romeris University), and Brett Laursen (Florida Atlantic University) | Journal: Development and Psychopathology (Cambridge University Press) | Title: “Different peers influence different behaviors: Conformity to best friends and status-based norms across the transition into adolescence” | DOI: https://doi.org/10.1017/S0954579426101138 | Published: 2026 (online ahead of print). Open Access under Creative Commons Attribution 4.0 License.

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1 Comment

  1. John Readit says:

    This “public stage vs private space” split rings true: status kids set the online script, best friends shape the messy feelings. The co-rumination point matters a lot, adults keep fighting “peer pressure” as one big blob when one intense friendship can quietly amplify anxiety. Practical angle for schools: teach social-media literacy with real examples, then recruit high-status students to model healthier norms, because that’s where the copying starts. Curious if you’ve seen any data on popular-student ambassador programs shifting social-media habits long-term.