Closeup of potato chips

(Photo by Mustafa Bashari on Unsplash)

Potato chips: the crispy, salty snack that’s somehow the perfect companion for every occasion. Whether you’re binge-watching your favorite show, having a heart-to-heart with a friend, or just trying to survive that awkward family gathering, a bag of chips is always there for you. But with an overwhelming variety of flavors and brands vying for your taste buds’ attention, how do you pick the perfect chip? Fear not, fellow snack enthusiasts, because we’ve crunched our way through expert potato preferences to bring you the ultimate guide to the best potato chips of all time. Prepare your taste buds for a delicious adventure – and maybe grab a napkin or two. Let us know if we missed your fav in the comments below.

StudyFinds is a research-driven platform that analyzes and synthesizes expert recommendations from trusted sources. Rather than writing reviews ourselves, we meticulously compile consensus findings from leading industry experts and established publications to save consumers valuable research time. Each article represents hours of analysis across multiple authoritative sources to identify the most consistently recommended choices.

1. Lay’s Classic

Lay’s Classic Potato Chips

Restaurant Clicks picks this golden classic as number one: “You can’t go wrong with Lay’s Classic Potato Chips; as they say, you can’t just eat one! Lay’s brand is synonymous with potato chips, and for a good reason. These chips are thin and crispy with the perfect amount of salt.”

“The all-time classic chip took the top spot in our taste test. Many of our testers remember having these chips in their childhood lunchboxes or in the stands at sports games. And in addition to the nostalgia factor, these held up as the perfect salty and greasy chip,” according to Eat This, Not That! 

Cheapism loves this lunchbox favorite: “Thin, crisp, a bit greasy, definitely salty … this is the potato chip that seems to show up in everyone’s school lunchbox, business box lunch, and office vending machine. Like Coca-Cola and Heinz rule their respective categories, Lay’s sets the standard for how a plain potato chip should taste.” 

2. Zapp’s Voodoo Chips

Zapp’s Voodoo Chips

HuffPost got the opinion of chefs, and here’s what they say, “These chips are a ‘hands-down’ favorite for chef Kardea Brown. ‘It’s the taste that has special meaning to me, which is a combination of my favorite flavors — salty, tangy and sweet,’ she told HuffPost. Brian Nasajon, chef and owner of Miami’s Beaker & Gray said, ‘It’s the slow, low cooking temperature that makes the starch set, which gives them that extra-hard crunch. In my opinion, it’s the only way a chip should be. I’m that guy who’s dumping the crumbs from an empty bag straight into my mouth.’”

The Washington Post adds their reviews: “These Louisiana chips were greasy but not in a bad way. A ‘grease bomb — but that doesn’t mean they don’t taste good,’ one taster proclaimed. ‘These are big, tough lads. They have real crunch.’ ‘I like these a lot — good amount of crunch and texture.’” 

And The New York Times staff chimes in with these words of chip wisdom: “This is the kind of chip you eat until you get a canker … and then you eat a little more,” Senior Staff Writer Rachel Cericola claims. Senior Software Engineer Jacob Baker says, “Zapp’s Voodoo chips taste like everything at once. They have more flavor per chip than a medieval peasant would taste in a lifetime.” 

3. Cape Cod Original

Cape Cod Original Chips

The Takeout crunches down on just how much this chip deserves a top spot: “This is the belle of the ball. It is the chip to beat all chips. If aliens arrived and we had to feed them the best food America had to offer, I’d advocate for the Cape Cod chip. What makes this chip stand out more than anything is the consistency.” 

Hand-selected potatoes, canola oil, and salt, these simple ingredients make a ridiculously crunchy kettle-cooked potato chip. Being cooked in small batches in custom kettles ensures these thick-cut potatoes are fried to an enticing golden amber hue. Cape Cod chips have a hearty potato flavor and a Cape Cod crunch that’s second to none,” Gopuff claims.

Delish says, “Of all the potato chips we tasted, Cape Cod stood out as a clear favorite. One of our tasters noted it was the ‘yummiest and most well-seasoned.’ While some other chips had excessive amounts of salt and oil that overwhelmed the potato flavor, Cape Cod is just salty and fried enough.” 

4. Ruffles

Ruffles Potato Chips at a cookout

Redbook thinks this is the perfect chip to dip: “A perfectly wavy potato chip that is structurally sound, perfect for withstanding all kinds of dips and rich in flavor.” 

“These potato chips are texture on top of texture. Ruffles have that trademark crimp that no one can resist. They’re salty, potato-forward and just absolutely irresistible,” Taste of Home raves.

5. Ruffles Cheddar & Sour Cream

Ruffles Cheddar & Sour Cream

Men’s Journal calls these dynamite: “It’s hard to beat the flavor combination of cheesy cheddar and cool sour cream. When those two come together in chip form, it’s dynamite. It’s hard to beat Ruffles, a classic. The wavy shape of the chip means more surface area for flavor — and these have a great crunch factor as well.” 

“Thick ridged potato chips flavored with cheddar and sour cream that stand up to the thickest dips. We asked ourselves, could we make a tastier cheddar chip. Then we had a good laugh, because obviously there’s nothing better than Ruffles Cheddar & Sour Cream chips,” FINDTHISBEST writes.

Chip, chip, hooray! You’ve discovered the top five potato chips, according to experts. Now tell us about your favorite chips in the comments. StudyFinds editor-in-chief Steve Fink says it’s a “stunning crime” that Utz and Pringles didn’t make the list. What say you?

Sources used to form this list of consensus picks

Note: This article was not paid for nor sponsored. StudyFinds is not connected to nor partnered with any of the brands mentioned and receives no compensation for its recommendations. This article may contain affiliate links in which we receive a commission if you make a purchase.

About Stephanie Vallette

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StudyFinds publishes digestible, agenda-free, transparent research summaries that are intended to inform the reader as well as stir civil, educated debate. We do not agree nor disagree with any of the studies we post, rather, we encourage our readers to debate the veracity of the findings themselves. All articles published on StudyFinds are vetted by our editors prior to publication and include links back to the source or corresponding journal article, if possible.

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